National Trust Typefaces: Two typefaces based on the shapes and colours of Britain's seasonal flora. The typefaces are a response to a very open brief from the National Trust to promote its outdoor walks and trails. The typefaces could be used on promotional material throughout the year according to the season.
Bangers & Maki: This project is based on my dissertation which explored the problems and pitfalls of cross - cultural communication, predominantly within advertising. This project is an example for the need to respect cultural differences, rather than trying to appeal to everyone but ultimately creating something quite distasteful.
Sushi includes Mushy Pea Hosomaki, Fried Egg Futomaki, Baked Bean Hosomaki, Cocktail Sausage & Mustard Nigiri, Cheese & Pickle Nigiri and Bacon Nigiri.
Brothers Grimm Book Cover: submitted for the Penguin Design Award. All of the linocut cover illustrations are based on characters from the book, such as the Frog Prince and the shape shifting witch owl from the story Jorinda and Joringel. The owl illustration is quite sinister as I felt it was important to represent the darker side of the Brothers Grimm tales.
D&AD Rankin Submission: The brief was to make a 2D photograph come alive and look more 3D using the cross over between texture and photography. The photographs were created using stretchy fabric on a large canvas.
Jelly Packaging: I wanted to make packaging for jelly where the product is part of the design, because the bright coloured jelly is so aesthetically pleasing in itself. I have kept the packaging simple so that the jelly is clearly visible, but added illustrations to communicate the flavour of the jelly.
myDICE is an iPhone app that aims to provide a lighthearted solution for what psychologist Barry Schwartz has dubbed 'The Paradox of Choice'. A modern phenomenon where too much choice causes decision paralysis rather than liberation.
The app allows users to sidestep the decision making process by selecting one of the four die that is most suited to the decision they need to make and leaving the result up to chance. For each die there are only six outcomes, thus providing a limited amount of options for the user. The aim is to liberate users through restricted choice. The result of the dice roll will give users an easily achievable solution, such as 'go for a walk with a loved one' and recommends local places for the suggested activity.
There is also a set of physical wooden dice for those of us without iPhones.